SELTZER & CIDER FEST 2026
presented by Surfside, Blake’s Hard Cider & Kul Mocks
-
SATURDAY, OCTOBER 3rd, 2026
BREESE STEVENS FIELD | MADISON, WI
Early Entry: 3:00 PM | Gates: 4:00 PM | Ends: 7:00 PM (CST)
Tickets Are ON SALE Friday, August 21st at 10 AM (CST)
SELTZER & CIDER FEST, PRESENTED BY SURFSIDE AND BLAKE’S HARD CIDER, RETURNS TO HISTORIC BREESE STEVENS FIELD ON SATURDAY, OCTOBER 3, 2026
Madison's annual celebration of hard seltzers, ciders, kombuchas, canned teas, and canned cocktails and mocktails moves into fall for its sixth year
—
Celebrate the lovely fall weather with refreshing seltzers and satisfying ciders at Historic Breese Stevens Field — the perfect backdrop for a resplendent autumn Saturday in Madison, Wisconsin. Guests will sample from a collection of more than 100 styles and varieties of seltzers, ciders, kombuchas, tcalas, and canned cocktails and mocktails, with unlimited samples, live music, games, and an adorable Seltzer & Cider Fest–branded sampler glass keepsake.
The centennial celebration at Breese Stevens Field continues into the fall months as Seltzer & Cider Fest returns on Saturday, October 3, 2026. Now in its sixth year at its forever home, Historic Breese Stevens Field, the festival runs from 4:00 to 7:00 p.m. CST — with early entry beginning at 3:00 p.m.
Presented by Surfside and Blake’s, Seltzer & Cider Fest is a ticketed event designed to celebrate and explore the barrage of local and national hard seltzer, cider, tea, canned cocktail and mocktail, kombucha, and other non-malt-based beverages that have become a mainstay in local grocers' coolers in recent years. In 2026, Seltzer & Cider Fest makes its first move into the cooler autumn months and features live music from Dana Perry, Hunter Davies, and the Tapestry String Band, along with Fall-in-Wisconsin themed games and competitions throughout the event.
"Seltzer & Cider Fest began as a smaller collection of seltzers and ciders and has evolved to include an increasingly wide range of other beer and wine alternatives, including kombuchas, non-carbonated options, and RTD cocktails and mocktails," said Tristan Straub, General Manager of Breese Stevens Field. "It's really developed into a mainstay — an annual showcase of recent trends in the ever-expanding beverage-verse."
—
EVENT DETAILS
What:
Seltzer & Cider Fest ’26, presented by Surfside and Blake’s Hard Cider
When:
Saturday, October 3, 2026
Early Entry: 3:00 p.m. CST
General Admission: 4:00 – 7:00 p.m. CST
Rain date: Sunday, October 4, 2026
Where:
Historic Breese Stevens Field · 917 E. Mifflin Street · Madison, WI 53703
—
TICKETS
Tickets go on sale Friday, August 21, 2026, at 10:00 a.m. CST at BreeseStevensField.com .
• Kul Mocks Designated Driver (UADD) — $10
Unlimited non-alcoholic beverages throughout the event. Must be 18 or older.
• General Admission (GA) — $40
Souvenir 5 oz. sampling glass plus three hours of unlimited sampling from more than 100 varieties. Must be 21 or older with a valid ID.
• Early Entry — $55 (limited quantity)
All GA benefits, plus one additional hour of tasting via 3:00 p.m. early access, and access to a Mediterranean grazing area from 3:00 to 4:00 p.m. featuring creamy hummus, red pepper hummus, extra virgin olive oil, cured olives, pita, cucumber, local grape tomato, and radish (NF, DF, GF, VN), plus fresh fruit. Must be 21 or older with a valid ID.
—
All Early Entry and General Admission ticket buyers must be at least 21 years of age and prepared to show ID at entry. Designated Driver ticket buyers must be at least 18 years of age.
