Taste of Madison


Madison Festivals, Inc. (MFI), the non-profit organization that owns Taste of Madison, Madison  Marathon, and Run Madtown, is excited to announce that the 2021 Taste of Madison will be hosted in person at Breese Stevens Field on September 4 and 5.  

“After a year marked with challenges, cancellations, and uncertainty, we are thrilled to bring this  incredible event back to our community, and that we can showcase the event in an ideal location, with a  professional team, adds to our excitement “President Sara Klemme said. Due to the COVID-19  pandemic, MFI was forced to cancel all its events in 2020. 

“It’s important that Taste of Madison reflects the quality standards expected by the community, and we  are happy to work with the team at Breese Stevens Field to deliver an exemplary event.” Klemme said. The event has historically been held on Capitol Square. 

This year’s Taste of Madison will be called Taste of Madison Off the Square and will still feature your  favorite dishes from Madison restaurants and live music throughout the day. The event will also continue to serve as a fundraiser, benefitting our community. Since its inception, Taste of Madison has  donated more than $1 million back to the community. In 2019 alone, Taste of Madison raised $64,000  for local non-profits and provided more than $7 million direct spending in Dane County, according to  Destination Madison’s Impact Calculator. 

Giving back to the community will again be a central focus of the 2021 event! Our local restaurants  suffered severe setbacks due to the pandemic. This year we are proud to offer FREE booth space to our  restaurant vendors! Klemme said “The event is committed to supporting our restaurant community, and  truly the basis of Taste of Madison, so free booth space was one small way we could help”. Madison  Festivals is currently looking for corporations and individuals to sponsor restaurant booth spaces, those  interested in sponsoring a booth can send inquiries to Sara@madisonfestivals.com 

Attendees will be required to purchase a $10 ticket for entry. We have set aside tickets to be donated to  local first responders, healthcare workers, and non-profits. Ticket proceeds will be donated to local  charities and go on sale Tuesday, June 15th at 10am at www.tasteofmadison.com 

“Our focus at Madison Festivals is to create great events that enrich and give back to our community.  Your participation is an investment in our community non-profits and MFI as we bounce back from the  last year,” Klemme said.  

Up to date information on the event and ticket sales can be found online at www.tasteofmadison.com  

Media Contact: 

Sara Klemme – President, Madison Festivals